But part of Jay’s brilliance is his stubborn inability to back down from a challenge, whether it be dealing drugs and avoiding cops in Brooklyn’s Marcy Projects, starting his own record label, Roc-a-Fella, becoming CEO of Def Jam, launching a clothing line, or breaking genre boundaries as the first hip-hop headliner for some of the Earth’s biggest music festivals. One of JAY-Z’s aspirations for Decoded is to “show how hip-hop created a way to take a very specific and powerful experience and turn it into a story that everyone in the world could feel and relate to.” It’s a pretty lofty goal, even for JAY-Z.
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